Artistic
DEVELOPMENT & MANAGEMENT
RipTide Music Group is divided into three major divisions
Music Production, Recording and A&R
Graphics & Aesthetics
Social Media, Marketing & Management
Our Division of Music Production, Recording and A&R is the core of our label. We work with our artists and clients here to produce their music.
Here we do:
Talent Scouting - looking for new talent to sign to our roster
Songwriting: RipTide Music Group works with a bevy of creative writers, songwriters and our artists and clients to create new material.
Arranging: We work with professional arrangers to get develop musical concepts
Music Production: Our coalition of hit music producers bring quality music and expertise to each project.
Recording: Our studio and studio partners facilitate industry standard recordings.
Mixing and mastering: We work with our in house engineers and partners to provide great sounding mixes and masters for our clients and artists.
The branding wing of the label is our
Graphics and Aesthetics Division.
Here we do:
Fashion & Styling - RipTide Artists are styled and given a unique image as part of their branding program.
Photo-shoots - Our team schedules and executes shoots for our artists.
Video-shoots- We shoot interviews, documentaries and music videos.
Set design, graphic design and web design - RipTide Music Group works with its coalition of professionals to provide the aforementioned services.
The division of Social Media, Marketing and management is where RipTide Music Group carries out its promotional marketing activities.
Marketing- The record label works with tried and trusted professionals and experts to give our artists a communications edge.
Social Media - Social media has become key in many ways for artists achieving success in music in these times. our team of social media experts provide solid plans and advice on how to stay relevant while staying true to brand.
Website - RipTide manages and maintains websites for its artists.
Artist Management - Artists' careers are managed by our management team ensuring that they identify and maximize each great business
opportunity.
Press Communications - The marketing wing also handles press statements and other communications with the public regarding artist and client affairs.